Digital Transformation: 70% of business leaders understand that the topic is relevant for 2022, but only 37% consider that they are able to carry it out

A study conducted by the FSB Pesquisa Institute listened to 400 leaders and mapped the maturity of companies on the topic and trends for the coming year

According to a study conducted by the FSB Pesquisa Institute for the F5 Business Growth consultancy, referring to the maturities of companies on the topic and trends for the next year, although 70% of business leaders understand that Digital Transformation is a relevant topic for 2022, only 37% consider themselves able to execute it.

The survey was carried out with more than 400 entrepreneurs and CEOs from all economic sectors and regions of Brazil, including medium and large companies.

In addition to assessing the maturity of companies in relation to Digital Transformation, the mapping aimed to use as an indicator the adoption of practices for the next year.

According to Renato Mendes, a partner at F5 Business Growth and a specialist in digital business, the results show how the pandemic has accelerated the prioritization of Digital Transformation in the agenda of Brazilian leaders. role plan and ensure successful implementation. We still have a huge shortage of skilled labor in this type of process in the country”, he ponders.

Among the priorities of the leaders' digital agenda for 2022 are cloud computing (59%), the internet of things (39%) and cybersecurity (31%).

Another highlighted aspect was the low adherence of leaders to the practices of the so-called Open Innovation. Four out of five of the companies surveyed do not have any relationship with startups and only 18% of them plan to build it in 2022. Corporate Venture Capitals do not appear prominently either, being mentioned by only 3% of the leaders.

digital mindset

The survey reveals that on a scale of 0-10, the best practices that leaders claim to know and put into practice today are: “Understanding what speed represents a competitive advantage” (8.4) followed by “Ability to make decisions based on data” (8.0) and, tied, “Knowledge of customers' consumption habits” (7.3) and “Culture of experimentation (7.3)”. “At least in theory, leaders demonstrate that they know what to do.

With the objective of advising companies for an even more efficient management of innovation processes, we recently launched the MyG.AC., an exclusive platform that offers a series of advantages and facilitates the daily lives of managers and companies in the area of fostering innovation.

Through MyG.AC, it will be possible to manage the processes of Lei do Bem, following the LGPD – General Data Protection Law.

Another front of GAC Brasil aligned with the digital transformation is to contribute to the implementation of an internal Open Innovation project based on the application of methodologies, tools and personalized approaches, using the Ideation360 digital platform, to carry out the ideation. We also carry out national calls for your open innovation process.

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E-mail: contato@site.innow.com.br

Telephone: (11) 4858-9350 – head office in São Paulo, capital.